The Akiba Dental Clinic, located in Tokyo, Japan, has found an unusual and creative way to combat the common fear many people feel when visiting the dentist: all of its female staff dress as maids.
+ Click here to watch the video of Akiba Dental Clinic’s staff
The idea behind this unique approach is to make patients feel more comfortable and relaxed before undergoing dental procedures.
The clinic’s director, Dr. Yukawa, explains that many people are anxious about going to the dentist, and he is looking for ways to ease those fears. “It would be great if people could have a dentist who not only takes care of their teeth but also someone they can talk to,” Yukawa says. This approach seems to be working, as more and more patients are attending appointments without the usual urge to flee.
In addition to traditional services like teeth whitening, cavity treatments, and cleanings, the clinic offers something unique: patients can simply stop by to chat with staff dressed as maids. Inspired by the world of anime and manga, the clinic aims to create a welcoming and familiar environment where patients feel as if they are stepping into an animated story.
To meet the demand of clients who work late hours, the clinic also offers extended hours, staying open late into the night to accommodate those with long work schedules.
Additionally, Akiba Dental Clinic invests heavily in its social media presence, posting videos of its staff dancing to K-POP and J-POP. This digital marketing strategy aims to attract a younger, more engaged audience, making a trip to the dentist a more fun and relaxed experience.
Photo: X @kokoro_akibaDC. Video: Tiktok @akiba_shika. Source: dailystar. This content was created with the help of AI and reviewed by the editorial team.