A new study revealed that singer Iggy Azalea, 34, puts over $9 million a month in her pocket from her profile on the platform OF.
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The OffRobe study, according to the International Business Times, compiled a list of the highest-paid creators on the site based on estimated total earnings, monthly income, and the search popularity of the celebrities in question.
Essentially, the research reveals how celebrities are capitalizing on their initial fame to achieve success on the platform. In addition to their estimated total earnings and monthly income, their current activity and monthly search volume on Google were also recorded.
Even after saying in 2021 that she would never join the platform, Iggy Azalea eventually gave in and is now listed as the “most popular” celebrity there, boasting an estimated total profit of $48 million and monthly earnings estimated at $9.2 million.
“I think OF can really empower people, but I will NEVER, EVER participate. I don’t want to make that kind of content, and it just ruins the lives of people who genuinely enjoy that lifestyle,” the star posted on her X (formerly Twitter) profile at the time.
In January 2023, she announced her profile on the site and justified her decision while appearing on the podcast of model Emily Ratajkowski. “A lot of people have made money off my body, and I’ve had the smallest [financial cut] from my own body. That was commodified, and I wasn’t even the main beneficiary of it,” she reflected.
Photo and video: Instagram @thenewclassic. This content was created with the help of AI and reviewed by the editorial team.