Last year, Kim Kardashian broke the internet by launching a bra with “an integrated raised protrusion.” Despite its unusual nature, the item quickly sold out.
Costing $64, Kardashian’s Skims bra went back on sale last Monday (12). “My stylist always says: ‘Don’t wear a bra,’ and I [say]: ‘I can’t.’ I want to feel comfortable and secure,” she explained to Inc.
The fun prototype of the Skims bra was modeled after her own physical attributes, and the final design, which will undoubtedly sell out again, comes in six neutral colors in band sizes 30 to 44 and cups from A to F.
“Literally iconic,” said an Instagram user. “This is truly genius and I need it now,” admitted another. “Perfection. Perfectly executed,” commented a third user. “For those who have had a double mastectomy, this is a dream,” revealed yet another.
Photo and video: Instagram @kimkardashian. This content was created with the help of AI and reviewed by the editorial team.