Kim Kardashian Sparks Controversy by Wearing a Rosary in Bold Skims Ad

Kim Kardashian. Instagram @kimkardashian

The entrepreneur and fashion icon Kim Kardashian, 44, is at the center of a new controversy following the release of her latest campaign for Skims, in collaboration with Dolce & Gabbana.

+ Click here to see the photos of Kim Kardashian that sparked the controversy

In the ad, Kim is seen wearing white lingerie while showcasing a rosary around her neck, which has drawn mixed reactions from fans and critics.
In her latest Instagram post, the mother of four posed in a white bra and panties from the D&GxSKIMS collection. However, what caught the most attention was her use of the rosary, a Catholic devotional object, in a context many deemed inappropriate.

The rosary, traditionally used as a tool for prayer in the Catholic faith, is a beaded necklace accompanying prayers like the Apostles’ Creed, the Lord’s Prayer, and the Hail Mary. For some followers, using the accessory in a lingerie ad was considered disrespectful.

“Rosary and lingerie? That’s offensive,” commented one follower. Another was more critical: “Shameful!” Despite some public outrage, the post also received praise for its boldness and aesthetics.

In the campaign, Kim promotes the new limited-edition D&GxSKIMS collection, described as pieces that “enhance curves for everyday confidence…”. The collaboration officially launched on November 19 on SKIMS.com, Skims stores, and select boutiques.

The partnership between Skims and Dolce & Gabbana combines high-fashion elements with the comfortable, minimalist appeal that characterizes Kim’s creations.

Images: Instagram @kimkardashian. This content was created with AI assistance and reviewed by the editorial team.

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