Karina Irby, an Australian “body positivity” influencer, has always struggled to find swimwear that fits her curvy body and decided to change that.
Thirteen years ago, she launched Moana Bikini with the goal of promoting female empowerment and making people of all shapes and sizes feel fabulous in her designs. Since then, her business has flourished, generating $1.9 million in revenue and transforming her life.
Recently, Karina announced the launch of a new swimwear collection, inspired by feedback from her 1.1 million followers.
On her social media, she shared the challenges she faced during her entrepreneurial journey, highlighting how losing her job at a surf shop motivated her to pursue her dream of creating an inclusive brand.
Moana Bikini stands out for representing different body types, something Karina has always wanted to see more of in e-commerce. She invested her own funds to start the business, and today her brand is recognized worldwide, shipping products to a broad fan base and collaborating with major companies like Nickelodeon.
Source: DailyStar | This content was created with the help of AI and reviewed by the editorial team.