Have you noticed? McDonald’s clown disappears from the chain’s advertisements – understand why!

Have you noticed? McDonald's clown disappears from the chain's advertisements – understand why!
Have you noticed? McDonald’s clown disappears from the chain’s advertisements – understand why! (Eshak Angell / Unsplash)

Have you noticed? Ronald McDonald, the iconic clown from McDonald’s, has quietly disappeared from the advertisements of the famous fast food chain since 2016.

Introduced in the 1960s, Ronald was a constant symbol of the brand, frequently seen in campaigns and events. However, the popularity of clowns began to wane when incidents arose of people dressing as these characters with a frightening appearance, causing panic in communities and schools in the United States.

This disturbing behavior associated with the trend led McDonald’s to decide to remove the clown Ronald from its advertising campaigns and public events to avoid negative associations.

Willard Scott, who was the original performer of Ronald McDonald, passed away in 2021 at the age of 87. Scott expressed in 1987 that his love for people was an essential part of his work as a clown, describing his warm and affectionate interaction style with the audience.

Source: Unilad | Photos: Unsplash | This content was created with the help of AI and reviewed by the editorial team

Back to top