Grace Charis. Instagram @itsgracecharis
She is not a professional player on the LPGA Tour or the Ladies European Tour, and she’s not even a professional golfer. But that hasn’t stopped Grace Charis from becoming a social media sensation, amassing millions of followers across nearly every platform.
+ Click here to watch some videos of Grace Charis
Born in California, Charis has built a fanbase that many professional athletes and influencers could only dream of. Her numbers are staggering: 3 million followers on TikTok, 3.7 million on Instagram, and 1.5 million subscribers on her YouTube channel.
Interestingly, Charis has more followers on Instagram than golf stars like Rory McIlroy and Bryson DeChambeau, clearly showcasing her growing popularity in the golf world.
An Unexpected Path to Golf
Originally, Charis didn’t set out to make golf her main goal. She studied to become a news anchor, but a video of her playing golf in a revealing jumpsuit changed everything. The video went viral, garnering an enormous number of views and new followers, kickstarting her career as a digital influencer.
Comparison to Paige Spiranac
Charis is often compared to golf influencer Paige Spiranac, who used a similar approach to build her social media empire.
“I like the boldness of showing your body while making a golf swing,” Charis said in an interview with Golf Monthly. “When I started doing it, I wasn’t trying to be a golfer. It was more about attracting views and being in the creator space.”
The Influence of Social Media
Charis is open about how social media influences her choice of outfits and content. “I let social media dictate what I’m wearing—whether this outfit is performing well or not,” she explained. She believes this approach is similar to European culture, where displaying the body is seen as more natural.
Photo and video: Instagram @itsgracecharis. This content was created with the help of AI and reviewed by the editorial team.
