The female entrepreneurial market has been gaining more and more strength both within and outside the country.
In Brazil, several celebrities have been standing out by fully diving into this universe, showcasing their other potentials: Anitta as the creative head of major brands, Mariana Ruy Barbosa in the fashion industry, Larissa Manoela with her own mobile phone carrier, and many other artists who have discovered their business acumen throughout their careers.
“This growth occurred thanks to the support of initiatives promoting training and exclusive mentorship for female entrepreneurs. These opportunities have been fundamental for them to develop and overcome the challenges of the business world,” she explains.
Fabiana Cassani states that companies led by women have been gaining recognition outside Brazil as well, due to their creativity, quality of work provided, whether in fashion, food, technology, and more: “Participating in networks of female entrepreneurs has been crucial for my professional growth. Knowledge exchange and mutual support during challenging times are essential to overcome obstacles and move forward.”
2023 is a landmark year for female entrepreneurs, whose primary purpose is to educate and, above all, empower others to be the change they wish to see in the world.
Jewelry entrepreneur Fabiana Cassani believes this trend reflects the rise of female empowerment and concludes: “Moreover, I believe this scenario further emphasizes women’s determination to secure their place and break barriers.”