British presenter Amanda Holden posted a video on Instagram this Thursday (September 25) in which she humorously showcases a new dress sent by the brand Staple and Story London — even unzipping it in the middle of the newsroom, sparking fun reactions from her followers.
In the clip, Amanda is seen unwrapping the outfit and exploring its details with complete spontaneity. In a translated excerpt, she says: “Now this is very exciting because this dress is from a brand called Staple and Story London and they sent it here and I was very excited. Look at this, it’s wonderful. It’s a zipper scheme. I’m going to unzip. Unzip. Zip.”
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While trying on the piece, the presenter jokes about the texture and movement of the dress: “And then it’s like ‘jackity, jackity, jackity, jackity.’ Oh, she’s wearing a leotard underneath. But it’s fabulous, I love it, and it’s tight-fitting. And congratulations to Staple and Story…,” Amanda comments, even lifting her leg to show how the dress moves.
The footage shows Amanda interacting casually with the team in the newsroom — a format increasingly common on social media, where celebrities do unboxings and quick try-ons to connect brands with audiences. In this case, the presenter highlighted the zipper, the belt, and the tight fit of the piece, while praising the brand responsible for sending it.
Fans reacted with emojis and comments praising the look and Amanda’s naturalness, who is known for her sense of humor and frequent social media posts. The video reinforces the trend of short, authentic posts as a promotional tool for fashion brands.
Source and images: Instagram @noholdenback
