The fast food chain Burger King has launched ads with controversial images of women who have just given birth while eating sandwiches. The images went viral on social media.
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Burger King UK has launched a series of ads with real images of women who have just given birth while eating sandwiches from the fast food chain, and the images went viral on social media.
The advertising campaign was launched on September 26, the day when most babies are born in the UK. The video shows women with newborn babies in their arms while holding a Whopper.
The video sparked controversy among experts and internet users. Marketing strategist Will Poskett criticized the ad on his LinkedIn profile, pointing out that the ad “promotes ultra-processed foods that cause cancer and obesity, alongside the birth of a newborn baby.”
Internet users commented on the ad. Some said the piece was “genius” and that it was “the best food ad ever made.”
Others criticized Burger King’s approach. “After childbirth, mothers need nutrients, not a burger loaded with calories and sodium. Promoting this right after such a significant physical experience seems irresponsible,” one said.
Photos and video: YouTube Burger King UK. This content was created with the help of AI and reviewed by the editorial team.
